Super Price Rent A Car, LLC

SuperPrice Rent a Car, based in Dubai, UAE, is a member of and managed by Grand Capital LLC. It has a fleet strength of about 2,000 vehicles, more that 70% of our fleet is renewed each year. This fact combined with highly qualified and experienced staff in various business fields, efficient business procedures and quality controls, and the use of the latest technology has led SuperPrice Rent a Car to rapid growth, accomplishment of goals and successful expansion.

Founded in 2005 in Dubai, and led by its Managing Director, Rashid Lootah, SuperPrice has been a success story as a car rental company. SuperPrice originally began as a Business to Business company, covering the corporate and commercial market. We started out as renting and leasing out commercial vehicles such as buses, trucks, pickups, delivery vans, freezer vans, and freezer vehicles. Due to the high demand for car rentals, as they provide financial flexibility and freedom, SuperPrice started to focus more on the personal/ corporate market providing vehicles ranging from economy to standard up to luxury vehicles.
In 2006 our ratio of corporate to personal rental of commercial and non-commercial vehicles was 70% versus 30%. In 2011 we decided to shift our operations and even out that ratio and target the traditional car rental market.